Atlas Platform · SmartMOB
Atlas: Intelligence Built to Guide Healthcare Growth
Atlas is Montecito Medical’s healthcare intelligence platform: more than 1.2 trillion market data points, twenty years of working with physician practices and health systems on how to grow.
Trusted by Physician Groups and Health Systems Nationwide
How SmartMOB Works
Step 01
Sign Up
Tell us your organization, your specialties, and your markets. Nothing to install and nothing to upload.
Step 02
See Your Market
Log in to see your ZIP codes, your competitors, your locations, and the sites worth building, already loaded and kept current.
Step 03
Connect Your Data When You Are Ready
Upgrade to the Analytics tier and SmartMOB adds the view of how your practice actually runs, from your practice management system, as much or as little as you choose to connect.
SmartMOB · Powered by Atlas
One Product. Two Tiers. Start With Nothing but a Login.
SmartMOB is the same product at every tier. Only what is turned on changes.
North Star Growth Assessment
Complimentary for Partners
For Montecito real estate partners
A bespoke, board-ready growth assessment of one market, built by our team on external data. The usual starting point.
- Physician need
- Market share
- Out-migration
- Referral leakage
- The revenue a site can generate
SmartMOB Core
Fixed Monthly Price
Nothing needed from you
The interactive growth assessment for every market you operate in.
- Your locations against competitors
- Drive times and site recommendations for where to grow next
- Physician need by specialty and ZIP code
- Referral leakage
- Competitor payer rates
Includes Core
SmartMOB Analytics
Custom Pricing
Based on integration scope
Everything in Core, plus analytics built on your practice’s own appointments, charges, and payments from your practice management system.
- Utilization
- Wait times
- No-shows
- Provider productivity
- Revenue-cycle KPIs
- A fresh executive brief every morning
Pathways, our patient acquisition service, is sold separately. Explore Patient Acquisition
Compare Everything in SmartMOB
Core and Analytics
Know Where Your Next Growth Is Coming From.
Expansion is usually the most expensive decision a practice makes, and the information to make it well is usually scattered across outdated demographic studies, a payer report, and a consultant’s point-in-time market study. SmartMOB puts the whole market in one place and keeps it current: the physicians each ZIP code needs now and five years out, the patients leaving it for care and the dollars leaving with them, the referrals going elsewhere, and the rates competitors are paid for the same procedures.
Core and Analytics
See Your Locations Against the Competition.
Your clinics, your competitors’ clinics, and the patients between them, on one map. SmartMOB shows drive times from the ZIP codes where demand is growing, competitive scores for the medical office buildings already there, healthcare deserts no one is serving, and site recommendations for where to grow next, sized by the square footage the market needs and the professional-fee revenue it can generate at your contracted rates.
Analytics
Run What You Have Better.
Connect your practice management system and SmartMOB shows how your buildings and providers actually perform, day by day, next to the market data. Which clinics are at capacity and which are under-used. Where wait times are rising. Which locations lose the most to same-day cancellations and no-shows. Which referring physicians drive volume, and which stopped. When a location is at 94% hallspace utilization with rising wait times, that is no longer an anecdote; it is a quantified signal that it is time to add space, with the data to support the decision.
Analytics
A Fresh Brief for Leadership, Every Morning.
The Analytics tier opens on an executive dashboard of colored 0–100 gauges across the KPIs that matter most, with natural-language summaries of what changed overnight, what is working, and where to look next, and marketing performance by location and campaign. It is designed to be read on a phone between meetings. Beneath it sits the full operational and revenue-cycle view: visit-level activity, provider productivity, charges and payments, A/R and denials, a 100-plus KPI framework including ACO performance, capacity planning, lost-revenue recovery, and an AI recommendation engine across all of it.
Your Data, Your Choice
We Connect to Your Practice Management System, Not Your Medical Records.
North Star Growth Assessment
Prefer a Report to a Login? Start With a Growth Assessment.
The North Star Growth Assessment is the same Atlas intelligence delivered as a bespoke, board-ready document for one market. Because it runs on external data, we can produce one for any physician group or health system without a single number from you. Montecito real estate partners receive one every year, complimentary.
Sample: Montgomery County, Tennessee. A new-development assessment found a market that could unlock $378M+ in annual revenue:
~115
current physician deficit (FTE), forecast to grow 16% in five years
~355K SF
medical office space needed for the top specialties
44%
commercial payer mix at the county level, against 49% for the MSA
>82%
of patient care out-migration originating in the anchor ZIP code, $5.6M leaking from one ZIP alone
Every assessment tells a story like this one: a physician deficit, patients leaving the market for care, and the revenue a group can capture with the right sites and providers. SmartMOB Core is the interactive version, for every market you operate in.
The Data Foundation
1.2T
market data points
75,000
medical office buildings in Montecito's proprietary database
1.3M
physicians in the provider intelligence
250M
U.S. adults in the consumer clinical profiling
How SmartMOB Compares
What the Other Platforms Describe, and What They Don’t
Three other names come up when physician groups and health systems look at growth analytics: an ambulatory planning portal, a location-intelligence platform, and an owner-affiliated advisory practice. This is what each describes in its own public materials as of October 2026, next to SmartMOB.
described in the company’s public materials · partly described · not described in the company’s public materials
SmartMOB is the only one of the four that describes all three of the things a growth decision needs: the market, your own operating data, and a partner that buys and builds. That is the difference between a report and a growth partnership.
Based on each company’s public websites and materials as of October 2026: restrategies.com (STRATUS); audiense.com (Buxton’s location products, including SCOUT, were unified under the Audiense name in July 2026 as Audiense In-Person); percivalhealth.com and remedymed.com (Percival Health Advisors, the consulting group within Remedy Medical Properties). “Not described” means the capability does not appear in the company’s public materials, not that it is absent. Montecito has no affiliation with these companies.
No Other Healthcare Real Estate Company Has Anything Like It.
Atlas is the only platform in healthcare real estate that puts a practice’s own operating data next to the external market, so you see not just where demand exists but where you are capturing it and where you are losing it. It is the only one processing federal Transparency in Coverage files at the CPT level, so you can benchmark your contracted rates against competitors for the same procedures. And it is the only one that keeps monitoring utilization, access times, and referral flows after the engagement ends.
Behind it is a data foundation no other medical real estate owner has built: a proprietary database of 75,000 medical office buildings, provider intelligence on 1.3 million physicians, consumer clinical profiling across 250 million U.S. adults, and twenty years of Montecito’s own transaction and lease data.
What Leaders Say About Atlas
We were looking for ways to increase our revenue and provider compensation. After assessing some key metrics in the platform, we were able to significantly reduce a variety of no-show and cancelled appointments and increase our clinical space utilization. We were thrilled with the end results: an increase in the contribution margin for each of our physicians by $229,000.
Earl Anderson
A lot of provider organizations appreciate the value of big data but struggle to get useful insights from the information. What Montecito has created is a game-changer. Having the data to drive growth and continuous improvement is a major differentiator for providers to thrive.
Philip Settimi, MD
Instead of compiling and sifting through volumes of information, we get a concise report each morning to inform our priorities and actions.
Bruce Cohen, MD
SmartMOB Questions
Also From Atlas · Sold Separately
Pathways: Patient Acquisition
Reviews and reputation, Google Business Profile management, digital advertising with closed-loop tracking from ad to appointment, and predictive patient targeting that brings in the patients your physicians most want to see. Sold on its own, and reported in the same executive view when you also use SmartMOB.
Beyond Atlas
Partner Technologies
Montecito also partners with developers of technologies that help practices be more efficient, make more money and get an extra hour each day to see more patients and increase patient satisfaction.
Calm Waters AI
Autonomous E/M coding that learns how each practitioner documents, reduces denial and audit risk, and accelerates the revenue cycle. The doctor has done the work, but millions of chart audits have shown that practitioners are under coding by about 35%, i.e., not getting paid for the work. The same is true for increasing chart denials CW provides an automatic, defensible audit reducing denials in our practices from 3% – 5% down to .03% – >05%.
Medical Brain
AI clinical decision support that surfaces emerging health risks and care gaps for providers.
Quokka Care
Remote patient monitoring with personalized guidance from health coaches.
Mind Healthy
Integrated behavioral health care built for collaborative care models.
See Your Market in SmartMOB.
A demo takes thirty minutes. A growth assessment takes one conversation.
