Pathways · Patient Acquisition
Patient Acquisition: Attract the Patients Your Physicians Want to See
Most practice marketing measures clicks. Pathways measures appointments. It combines reputation and Google Business Profile management with predictive patient targeting and closed-loop ROI tracking, so you can see which campaign produced which visit, and recruit more of the patients your physicians most want to treat.
What We Hear
“We Spend on Marketing. We Can’t Prove What It Brings In.”
In a market where patients choose a provider from search results and reviews, every practice location and every provider needs to be at the top of the results and worth choosing when they get there. Most practices manage that with disconnected vendors, a part-time marketer, and no way to tie a campaign to a visit.
Pathways runs the whole funnel on Atlas data: it identifies the conditions and procedures in demand in your ZIP codes, targets the patients likely to need them, manages the reputation that converts them, and tracks each one from ad to appointment.
What Pathways Does
Reviews and Reputation Management
Monitor, respond to, and grow patient reviews across every location you operate.
Google Business Profile Management
Centralized management of every location’s profile, kept current as Google changes.
Digital Advertising With ROI Tracking
Campaigns tracked closed-loop from ad to appointment, so spend is measured in visits, not clicks.
Predictive Patient Targeting
Identify likely patients by condition and procedure from Atlas demand models, and reach them with targeted digital and direct-mail campaigns.
Patient Surveys With NPS
Feedback collected at the location, provider, and visit level.
Location-Level Performance Reports
Marketing performance by location and campaign, rolled into the same executive view as the rest of Atlas.
Measured Results
Before Montecito, we were using another online reputation tool that had our team doing lots of legwork and heavy lifting. Montecito was really the "easy" button for us. And the results speak for themselves. Our practice received more than 1,200 online reviews in 12 months with Montecito, compared to only 150 total online reviews in the previous 12 months on the other platform.
LeighAnn Huml, ACMPE
How Pathways Works
Step 01
Target
Atlas identifies the clinical demand in your market by condition, procedure, and ZIP code, and the patients most likely to need your physicians.
Step 02
Reach
Digital advertising, postcard, and social campaigns built to that targeting, with every location's online presence managed to convert.
Step 03
Track
Closed-loop tracking from impression to booked appointment, with downstream revenue by campaign.
Step 04
Refine
Monthly location-level reporting feeds the next round of targeting, and the results roll into your Atlas executive view.
Patient Acquisition Questions
Related
SmartMOB
Know which specialties and sites your market needs, and see the patients those campaigns bring through the door.
North Star Growth Assessment
The board-ready report on one market.
Bring In the Patients Your Physicians Want to See.
Tell us your locations and specialties. We will show you the demand around them.
Our Trusted Partners
Long-term relationships with leading physician groups across 40 states.
